Google Analytics
This action enables you to send custom events directly to Google Analytics (GA4 or UA) by specifying details like the Measurement ID, Event Name, API Secret, and Event Value.
Action Name: Set the name of the action (e.g., "Add to Google Analytics").
Action Type: Select either "Google Analytics 4" or "Universal Analytics" based on your setup.
Measurement ID: Enter the Measurement ID for your GA4 property.
Event Name: Specify the event name that will appear in GA4/UA (e.g., "purchase", "page_view"). Refer here for the event naming rules by google
API Secret: Input the API secret from your GA4 setup to securely send event data.
Event Value: Optionally, pass a value related to the event, like revenue or clicks.
You can use this action to track when a user completes a form submission on your website by firing a "Form Submitted" event in Google Analytics. The Measurement ID will link the event to the correct property, and the API secret ensures the data is securely transmitted.
Form Submission: Trigger this action when a form on your website is submitted, sending event data to GA.
Page Visit: Trigger the event when a user visits a specific page, like a product page, to track user behavior.
Tag Added: When a user tag is added (e.g., "New Lead"), this action could send an event to GA tracking that change.
Appointment Booked: Fire an event when a user books an appointment to track how many appointments are made through your system.
Product Purchase: Trigger this action when a product is purchased and send relevant information to Google Analytics (e.g., purchase value).
Make sure that Google Analytics is correctly configured in your system before using this action.
Events sent to Google Analytics can be used for reporting, segmentation, and marketing automation.
Ensure that the Measurement ID and API secret are accurate for successful event tracking.
